To drive brand adoption of a natural-based plastic by major retailers, G&S created a proactive strategy to capitalize on an anticipated market trend … before the trend made headlines. Realizing the potential of a “bushels v. barrels” campaign, the agency developed the angle and waited for the right opportunity. When the price of oil broke a predetermined milestone, the team sprung into action, targeting the nation’s premier media outlets. The campaign was a smash hit, garnering a four-page spread in Forbes’ most-read issue, front-page coverage in the Los Angeles Times, a cover feature on Wall Street Journal Marketplace, and a three-minute feature on CNN.
Renewed visibility for renewable polymers #614 case study
Reliable explosion protection in an oil tanker vapor recycle plant – Case Study
In-situ gas analyzer monitor oxygen in real-timeProjectThe world-class transshipment and storage facility Kiire, Japan, contains 46 million barrels of crude oil in 57 storage tanks, an amount equal to Japan’s two week demand. Continuous loading and unloading of oil tankers generates odorous gases and additionally results in losses of volatile hydrocarbons into the surrounding environment. Recently, the terminal operator decided to implement a new Tanker Vapor Recycle (TVR) plant that treats the malodorous...
Oil and gas industry process analytics in ethylene production plants – Case Study
Ethylene is the largest volume industrially produced organic material and its majority is used in the production of polymers and derivatives. Between a variety of processes the thermal cracking of hydrocarbons in the presence of steam (steam cracker) is mostly used. Regardless of the process type, all plants require process analytical equipment to collect reliable and accurate process data for process control, product quality, and plant safety.Siemens, a leader in process analytical instrumentation, has proven...
Curtailing Contamination Hydrocarbon Engineering July 2017
During planned shutdowns, the equipment in refineries and petrochemical plants has to be checked. The downtime can require several weeks when tanks, vessels, distillation columns, and pipes have to be drained and cleaned for i maintenance or repair. Shutdowns are labour-intensive and require accurate scheduling and organisation between all projects, as often hundreds of workers are on-site. A variety of materials such as greases, tars, ratty oils, polymers, or coke and iron sulfide deposits have to be removed....
Wood here, plastic there ... Redevelopment, renovation, urban reuse
Redevelopment, renovation, urban reuse; these are the types of interventions that are helping many construction companies in public and private sector whilst in almost total absence of new built. These are usually small activities which are ideally suited for construction companies specialized on restructuring and refurbishment sites; in many occasions the total removal of obsolete buildings (without historical or artistic value) requires the involvement of firms with means and equipment that can safely carry...
Using FTIR spectroscopy to measure hydrocarbon pollution in water
According to the World Health Organization (WHO) and UNICEF’s 2015 Progress on Sanitation and Drinking Water report almost 700 million people around the world don’t have access to clean drinking water . Poor water quality is beginning to return to the developed world too. The strain of population growth, intensified agricultural practices and continued industrial expansion have are all contributing to rising contamination levels in water supplies. Chlorinated Aromatic Hydrocarbons (CHCs) Pollute...