To drive brand adoption of a natural-based plastic by major retailers, G&S created a proactive strategy to capitalize on an anticipated market trend … before the trend made headlines. Realizing the potential of a “bushels v. barrels” campaign, the agency developed the angle and waited for the right opportunity. When the price of oil broke a predetermined milestone, the team sprung into action, targeting the nation’s premier media outlets. The campaign was a smash hit, garnering a four-page spread in Forbes’ most-read issue, front-page coverage in the Los Angeles Times, a cover feature on Wall Street Journal Marketplace, and a three-minute feature on CNN.
Renewed visibility for renewable polymers #614 case study
Using FTIR spectroscopy to measure hydrocarbon pollution in water
According to the World Health Organization (WHO) and UNICEF’s 2015 Progress on Sanitation and Drinking Water report almost 700 million people around the world don’t have access to clean drinking water . Poor water quality is beginning to return to the developed world too. The strain of population growth, intensified agricultural practices and continued industrial expansion have are all contributing to rising contamination levels in water supplies. Chlorinated Aromatic Hydrocarbons (CHCs) Pollute...
Monitoring hydrocarbons in Bilge water - Case study
The Situation Various processes onboard ships, such as machinery wash-down, maintenance, and leakage, generate oily wastewater. This contaminated water flow collects in the bilge of the ship. Marine diesel, lubricating oils, grease, as well as other contaminants may be present in bilge water. The bilge water is discharged overboard, with oil and grease concentrations in the discharged water limited by national and international regulations.In the United States territorial waters, the U.S. Coast Guard (USCG)...
Nanobite Protects Sea Life from Oil Pollution - Case Study
Oil pollution at sea can have devastating consequences for sea life – especially seabirds.When their feathers get covered in crude oil, they are unable to fly and death is almost certain. Nanobite Powder is a 100% environmentally safe product that can be used to clean oil and other hydrocarbons from the feathers of sea birds, safely, quickly and without in any way harming the bird or the integrity of their feathers. Nanobite Powder consists of tiny spheres of treated bees wax, which contain nutrients....
Hydrocarbon Bioremediation – Cleaning fuels & motor oil spills on water - Case Study
Background Nanobite Products proved how effective they are in hydrocarbon bioremediation on water with the almost total remediation in one week of fuel spills from abandoned cars. Read on… On March 30 2006, in Black Sod Bay in County Mayo, between 45 and 50 cars were transported from a neighbouring island destined for scrap. They were deposited at low tide on the shoreline to await transportation. As soon as the tide came in, it became apparent that oil, diesel, petrol had begun to seep from the broken...
Nanobite remediates boyne river oil spill - Case study
On the 6 September 2007, an oil spill from a fuel dump leaks into the beautiful Boyne River, County Louth, Ireland. Local wild fowl and their nesting areas are endangered, as is the local water supply. The coastguards deploy conventional booms to contain the spill but decide against the use of conventional chemical detergents because of the obvious damage to flora and fauna. Drogheda Borough Council require a treatment that is 100% environmentally safe. They choose Nanobite Liquid, an inert, non-toxic and...