To drive brand adoption of a natural-based plastic by major retailers, G&S created a proactive strategy to capitalize on an anticipated market trend … before the trend made headlines. Realizing the potential of a “bushels v. barrels” campaign, the agency developed the angle and waited for the right opportunity. When the price of oil broke a predetermined milestone, the team sprung into action, targeting the nation’s premier media outlets. The campaign was a smash hit, garnering a four-page spread in Forbes’ most-read issue, front-page coverage in the Los Angeles Times, a cover feature on Wall Street Journal Marketplace, and a three-minute feature on CNN.
- Renewed visibility for renewable polymers #614 case study
Renewed visibility for renewable polymers #614 case study
Axion: is ‘storing’ waste plastics better than burning?
As global temperatures head for potentially catastrophic levels, landfilling rather than burning waste plastics might be better for the environment, suggests Keith Freegard, Director of Axion Polymers. Landfill or incineration: what is the best disposal route for our waste plastic materials? Large numbers of energy-from-waste (EfW) plants exist right across Europe and many of the UK’s municipal solid waste (MSW) and mixed recyclables ‘processing’ facilities are simply exporting a high proportion...
Case study - Veolia MPPE technology, Inpex Ichthys LNG - Australia
Inpex Ichthys Project, Browse Basin, 220 km of Western Australia 8.9 million tons LNG/year; 1.6 million tons LPG/year; 100.000 barrels Condensate/day. Central Processing Facility on Semi-Submersible Platform separates Condensate and Gas. Gas is sent by pipeline to Darwin. Condensate is stored on FPSO. The MPPE unit is located on the FPSO. Challenge Removal of dispersed and dissolved toxic content to reach Zero Harmful Discharge Fulfilling discharge requirements for the operational lifetime of 40...
Not All Frac Sand is Created Equal
Frac sand is the most commonly used proppant. The term “proppant” is used because it literally props openfractures enabling the oil or gas to flow out. Without proppant, there is no hydraulic fracturing, and without hydraulic fracturing there is no opening or stimulation of tight oil and gas plays. E&P (exploration and production) companies pump proppants based on various characteristics with the most important one being the proppant permeability-conductivity. Proppant permeability is a measure...
Techniques for Oil in Water Analysis
The people responsible for conducting oil in water measurements understand thatthe measurement can be quite challenging. Wastewater from different sources cancontain many different types of hydrocarbons, each with different chemical make-ups.On top of the lack of chemical uniformity in different oils, there has been a largevariety of methods developed to quantify the oil in the wastewater. While none of thefollowing methods is perfect, each will have its own advantages and disadvantagesfor oil in water analysis.Oil...
MB Bioremediation - Case Study
Patented dry product delivering billions of live non-genetically modified microorganisms for bioremediation of oil, gasoline, diesel, grease or any other hydrocarbon based contamination. MB Bioremediation Drill Cutting Remediation Emergency Public Area Clean-up & Treatment Industrial Remediation Oil Production Pit Remediation Storage Tank Farm Remediation Production Water Remediation MB Bioremediation Advantages over Liquid Treatments EPA National Contingency Plan (NCP) Listed Eliminates Drill...