To drive brand adoption of a natural-based plastic by major retailers, G&S created a proactive strategy to capitalize on an anticipated market trend … before the trend made headlines. Realizing the potential of a “bushels v. barrels” campaign, the agency developed the angle and waited for the right opportunity. When the price of oil broke a predetermined milestone, the team sprung into action, targeting the nation’s premier media outlets. The campaign was a smash hit, garnering a four-page spread in Forbes’ most-read issue, front-page coverage in the Los Angeles Times, a cover feature on Wall Street Journal Marketplace, and a three-minute feature on CNN.
- Renewed visibility for renewable polymers #614 case study
Renewed visibility for renewable polymers #614 case study
When are Oil Wells an Explosive Hazard?
Contrary to popular belief, an oil well can be an explosive hazard even when it is not in operation (pumping steady). An EnergyWire review of federal labor statistics cited that the oil and gas sector experiences the most deaths from fires and explosions, compared to other private industries. Risks of Explosive Elements around Oil Wells A recent explosion in 2014 at an oil and drilling site in Greeley, Colorado is an example of how indirect contact with explosive elements in or near the facility can be hazardous....
LED Applications for Oil and Gas Refining and Processing
Oil and gas processing facilities are unsafe due to the existence of hazardous compounds during operations. When addressing such issues, companies in the sector may deploy explosion proof lighting systems to prevent the ignition of sparks created from the electrical equipment. The adoption of LED technology in oil and gas refineries has helped reinforce key safety measures associated with premature light failure, costly maintenance and unpredictable work environments. This trend will likely continue to increase,...
Secondary Oil Containment at US Army Corps of Engineers - Big Bend Dam - Case Study
Big Bend Dam takes its name from the unique bend in the Missouri River seven miles upstream from the dam. Construction of the dam began in 1959 and the embankment was completed in July 1963. Big Bend dam is 95 feet (29 m) high and 10,570 feet (3,220m) in length. Power generation began at the facility in 1964 and the entire complex was completed by 1966. The hydroelectric plant generates 493,300 kilowatts of electricity at maximum capacity, with an annual production of 969 million kilowatt hours, and meets peak-hour...
Oil Well Production Water - Case Study
IntroductionClean Water Technology, Inc. (CWT) is a global water and wastewater treatment firm serving Clients worldwide. The Colombian based SAIDA S.A. (Soluciones Ambientales Integrales de La Amazonia “SAIDA”), provides wastewater treatment for several oil well processors in the area. With increased production from several of their Clients, SAIDA needed to expand their Waste Water Treatment Plant (WWTP) to handle increased capacity quickly. SAIDA relied on CWT for assistance.ChallengeSAIDA’s...
Plastic Recycling Industry - Case Study
IntroductionBottle Recycling has been on the uprise for a number of decades. As the global community becomes more aware of the practices and benefits of reuse and recycling of plastics, they are also demanding that better controls be put in place by the manufacturers, corporations, environmental agencies and end users. This promotes these groups to look toward new technologies that are sustainable and meet their goals of being good corporate stewards. For this reason, Clean Water Technology, Inc. (CWT), has...