To drive brand adoption of a natural-based plastic by major retailers, G&S created a proactive strategy to capitalize on an anticipated market trend … before the trend made headlines. Realizing the potential of a “bushels v. barrels” campaign, the agency developed the angle and waited for the right opportunity. When the price of oil broke a predetermined milestone, the team sprung into action, targeting the nation’s premier media outlets. The campaign was a smash hit, garnering a four-page spread in Forbes’ most-read issue, front-page coverage in the Los Angeles Times, a cover feature on Wall Street Journal Marketplace, and a three-minute feature on CNN.
- Renewed visibility for renewable polymers #614 case study
Renewed visibility for renewable polymers #614 case study
The Newest Waste tirePyrolysis Plant
Tires Recycling Machine, waste tire recycling machine, tire recycling equipment is mainly used to extract fuel oil from rubber and plastic. Raw Materials you can use: Tires, soles, cable skin, all kinds of rubbers and so on. You can put any thing into the machine to extract fuel oil, as long as the content of the raw materials is tires and rubbers. Taking the used tires and rubbers, which are easy to collect, as raw materials can not only save the material cost, but also make more money for you. Extracting...
Oil Well Production Water - Case Study
IntroductionClean Water Technology, Inc. (CWT) is a global water and wastewater treatment firm serving Clients worldwide. The Colombian based SAIDA S.A. (Soluciones Ambientales Integrales de La Amazonia “SAIDA”), provides wastewater treatment for several oil well processors in the area. With increased production from several of their Clients, SAIDA needed to expand their Waste Water Treatment Plant (WWTP) to handle increased capacity quickly. SAIDA relied on CWT for assistance.ChallengeSAIDA’s...
Plastic Recycling Industry - Case Study
IntroductionBottle Recycling has been on the uprise for a number of decades. As the global community becomes more aware of the practices and benefits of reuse and recycling of plastics, they are also demanding that better controls be put in place by the manufacturers, corporations, environmental agencies and end users. This promotes these groups to look toward new technologies that are sustainable and meet their goals of being good corporate stewards. For this reason, Clean Water Technology, Inc. (CWT), has...
Axion: is ‘storing’ waste plastics better than burning?
As global temperatures head for potentially catastrophic levels, landfilling rather than burning waste plastics might be better for the environment, suggests Keith Freegard, Director of Axion Polymers. Landfill or incineration: what is the best disposal route for our waste plastic materials? Large numbers of energy-from-waste (EfW) plants exist right across Europe and many of the UK’s municipal solid waste (MSW) and mixed recyclables ‘processing’ facilities are simply exporting a high proportion...
Hart`s E&P: Optimizing production, economics in mature fields
To generate cash flow in low-price markets, operators have historically turned to the resource they can count on most—fields that have proved they can produce. But optimizing production from mature fields presents its own set of challenges that have the potential to offset the benefits of improved production with higher capital expense. Increasing production while lowering lifting costs and total cost of ownership requires not only reversing declining production rates but also doing so with the highest...