Millions of PC users around the globe first connected to the Internet with analog modems sold by a networking technology client. Realizing there is life beyond analog modems, the company wanted to convey a new image as the leading provider of Internet access and connectivity solutions for the home, small office/home office (SOHO) and the small- to medium-sized business (SMB) markets. G&S developed a program that positioned the “new” company in the minds of key product reviewers and editors, while establishing solid relationships for future efforts. Results included positive feature stories and reviews in the top media outlets.
- Repositioning company to enter new markets #312 case study
Repositioning company to enter new markets #312 case study
Case study - REDWAVE XRF - State-of-the-art technology for ore mining
Here, ore mining began in the fourth century - a date which is supported by remains of melting furnaces found in the small Styrian town called Eisenerz (the German word for iron ore). The name could not be more characteristic. The reddish terraces of the Erzberg, the largest open cast mine of Central Europe and, at the same time, the largest siderite deposit worldwide, are widely visible.It is estimated that since the beginning of the records, about 255 million tons of iron ore have been mined. The annual hewing...
Econo-Pak`s Compact Case Packer Uses the Latest Adhesive Technology
One of many OEMs to opt for the innovative ProBlue Liberty hot melt application system from Nordson recently is Econo-Pak GmbH. With headquarters at Flonheim in the German state of Rheinland-Palatinate, the specialist for various types of end-of-line packaging machines recently exhibited a version of its new generation of case packers in combination with an especially powerful model of the tankless melter series at FachPack 2016. The system presented in Nuremberg, which was installed several weeks ago by a large...
Kiverco Completes Another Complex Project for a Major UK Customer
The customer Tom White Waste Ltd was formed in 1981, when Tom White found it difficult to obtain waste management services for his other businesses and decided to start his own waste management operation. Since then, the business has grown hugely and in 1988, Tom’s sons Ian and Paul joined the business and today, they run the company as joint managing directors. Tom White Waste operates in the Commercial, Industrial and domestic market sectors and covers an area of 30 miles radius from their state of the...
Abrasives case study - Carbo Ceramics
It`s been four years since Tom Sorensen has had to replace an elbow in his pneumatic conveying lines. But life wasn`t always this easy for the maintenance manager at Carbo Ceramics` Eufaula, Ala. Facility. The company manufactures ceramic beads for use as proppants in oil and gas exploration and drilling. Global Giants such as Halliburton and Schlumberger pump the ceramic beads into well bores to prop open newly induced fractures and enhance the flow of oil and natural gas to the surface.Inside Carbo Ceramics`...
Grain case study - National Oats Co.
National Oats Reduces Maintenance and Replacement Costs, Improves Flow Control with HammerTek Smart Elbow®"Cost-effective, compact, convenient and durable."That`s how National Oats` Bob Williams, chief project engineer, describes the HammerTek Smart Elbow®. The installation of three Smart Elbows proved to be an effective flow control remedy, reducing turbulence and abrasion to the elbow walls in his company`s pneumatic conveying system.Prior to the installation of the Smart Elbows in 1985, National Oats,...