Repositioning company to enter new markets #312 case study


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Millions of PC users around the globe first connected to the Internet with analog modems sold by a networking technology client. Realizing there is life beyond analog modems, the company wanted to convey a new image as the leading provider of Internet access and connectivity solutions for the home, small office/home office (SOHO) and the small- to medium-sized business (SMB) markets. G&S developed a program that positioned the “new” company in the minds of key product reviewers and editors, while establishing solid relationships for future efforts. Results included positive feature stories and reviews in the top media outlets.

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