Millions of PC users around the globe first connected to the Internet with analog modems sold by a networking technology client. Realizing there is life beyond analog modems, the company wanted to convey a new image as the leading provider of Internet access and connectivity solutions for the home, small office/home office (SOHO) and the small- to medium-sized business (SMB) markets. G&S developed a program that positioned the “new” company in the minds of key product reviewers and editors, while establishing solid relationships for future efforts. Results included positive feature stories and reviews in the top media outlets.
- Repositioning company to enter new markets #312 case study
Repositioning company to enter new markets #312 case study
Kiverco Completes Another Complex Project for a Major UK Customer
The customer Tom White Waste Ltd was formed in 1981, when Tom White found it difficult to obtain waste management services for his other businesses and decided to start his own waste management operation. Since then, the business has grown hugely and in 1988, Tom’s sons Ian and Paul joined the business and today, they run the company as joint managing directors. Tom White Waste operates in the Commercial, Industrial and domestic market sectors and covers an area of 30 miles radius from their state of the...
Abrasives case study - Carbo Ceramics
It`s been four years since Tom Sorensen has had to replace an elbow in his pneumatic conveying lines. But life wasn`t always this easy for the maintenance manager at Carbo Ceramics` Eufaula, Ala. Facility. The company manufactures ceramic beads for use as proppants in oil and gas exploration and drilling. Global Giants such as Halliburton and Schlumberger pump the ceramic beads into well bores to prop open newly induced fractures and enhance the flow of oil and natural gas to the surface.Inside Carbo Ceramics`...
Grain case study - National Oats Co.
National Oats Reduces Maintenance and Replacement Costs, Improves Flow Control with HammerTek Smart Elbow®"Cost-effective, compact, convenient and durable."That`s how National Oats` Bob Williams, chief project engineer, describes the HammerTek Smart Elbow®. The installation of three Smart Elbows proved to be an effective flow control remedy, reducing turbulence and abrasion to the elbow walls in his company`s pneumatic conveying system.Prior to the installation of the Smart Elbows in 1985, National Oats,...
Textile Industry: Air Pollution Control Through Wet Scrubbers, High Energy Venturi Scrubbers, ...
Wet Scrubbers,High Energy Venturi Scrubbers, Packed Bed Scrubbers are an excellent solution for air pollution in the textile industry. The textile industry is plagued by air pollution problems which must be resolved. In particular, smoke and odor arising in the process require abatement. Air pollution control technology is available today which will serve the textile industry well into the 21st century. The Nature Of The Problem:The major air pollution problem in the textile industry occurs during the finishing...
With high-pressure in the mixer AERZEN‘s energy-efficient blower technology
According to the Federal Statistical Office, annual sales of bakery goods total around EUR 18 billion. Behind this is an annual consumption of 85 kilogrammes per inhabitant, within which the general public prefers bread, which accounts for 63 percent of the total. With this type of food being so popular, the market is extremely competitive. The significance of larger medium-sized bakeries and industrial bakeries is increasing, accompanied by a constantly changing array of baked goods available in the market. High...