Keywords: requirements capture, new product development process, market research
Requirements capture as process of technology-market integration
The front-end of new product development is a major factor in determining the success of the entire development. It can influence not only the attributes of the product, but how well it is targeted to customer needs, the accuracy of the design and manufacturing specification, the time to market and the ultimate cost and quality of the final product. The process of determining the attributes and determinants of a product at the front end is requirements capture. This process is rarely managed well. This paper defines requirements capture as a process of technology acquisition at the front end of the product development process.