Inderscience Publishers

Inderscience Publishers

REVA Electric car: a case study of innovation at RECC

- By:

Courtesy of Inderscience Publishers

High levels of pollution in urban areas have forced automobile companies to think innovative ways of manufacturing vehicles to mitigate pollution. As a result, development of electric vehicles has gained acceptance worldwide. With innovation as the primary motto, REVA, India's first electric car was developed and commercialised by REVA Electric Car Company (RECC), a joint venture of Maini Group in India and AEV LLC of California, USA. Supports in different forms have helped the company to carve a niche for itself in the domestic as well as in the global market. RECC's strategy is to sustain its competitiveness and apply continuous improvement as a design philosophy. Though electric vehicle technology is at a nascent stage in India, but RECC definitely sees a long and bright future for electric vehicles in India. RECC will continue to strive towards its vision of establishing a tradition of excellence and leadership in environment friendly urban transportation by offering the best value and highest quality electric vehicles for city mobility. Strong orientation towards R&D, technology planning and quality together with a highly motivated and dynamic team, RECC has the potential to become global. Clearly defined vision, leadership in innovation and a quest for excellence have been the key to the success of the concept and incessant driving force behind RECC.

Keywords: electric cars, automobile industry, innovation, vision, alliances, technology planning, pollution resuction, electric vehicles, joint ventures, continuous improvement, kaizen, quality, technology management, India, leadership, developing countries

Customer comments

No comments were found for REVA Electric car: a case study of innovation at RECC. Be the first to comment!