Keywords: genetically modified foods, GM foods, agricultural biotechnology, consumer acceptance, consumer behaviour, consumer preferences, Europe, the Netherlands
Sentiments and acts towards genetically modified foods
Hundreds of studies have elicited consumer stated preferences towards genetically modified foods at various countries around the world. Customarily, consumer stated preferences have been viewed as adequate proxies of potential response towards such products. As we have argued here, however, there are theoretical and methodological reasons as to why stated and revealed consumer preference could diverge. In this study, we provide empirical evidence of consumer revealed preferences towards branded processed products containing ingredients labelled as genetically modified. Our empirical results allow insights into the behaviour of a population of knowledgeable, informed, high-income consumers over a long period of time, across multiple products and suggest that in the Netherlands a majority of consumers did not shift away from genetically modified foods even in the presence of alternatives.