This paper examines the impacts of service performance, corporate image and corporate social responsibility on customer loyalty in the logistics service context. The research is based on structural equation modelling applied to empirical data with 235 responses. The study confirms the fundamental importance of service performance on buyer’s loyalty in logistics outsourcing relationships. It has a direct impact on loyalty as well as an indirect impact through corporate image. Corporate social responsibility, by contrast, only affects loyalty indirectly through corporate image. While statistically significant, the mediated impact of corporate social responsibility on loyalty is considerably weaker than is the impact of service performance. The impact of corporate image on loyalty is equally strong as the impact of service performance.
Keywords: corporate brand image, service quality, social responsibility, environmental responsibility, outsourcing, structural equation modelling