Inderscience Publishers

Social initiatives for sustainable development: a case study of a company in India

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This case study provides an assessment of the social initiative practices of a manufacturing company based at Pune, India and how its proactive approach has upgraded the lifestyles of neighbouring communities. The company's Department of Social Initiatives (DSI) launched projects in the areas of health, education, women empowerment and community development with the objective of sustainable growth and peaceful coexistence of industry, the environment and mankind. It was found that the social initiatives practices of the company were similar to accepted guidelines/expectations for corporate social responsibility/sustainable development as practiced by organisations worldwide.

Keywords: social initiatives, corporate social responsibility, CSR, sustainable development, India, sustainability, manufacturing industry

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