This paper shows how Rieter Automotive is approaching the integration of environmental considerations in product development process by providing an overview of all the involved elements playing a role in eco-design implementation, organised in a logical framework. A methodological approach is summarised, that integrates cultural aspects, product innovation issues and product strategic vision. The starting point for tool development is presented. Systematic integration of eco-design is proving to be feasible, but requires ad-hoc decision making and customised solutions, based on the company reality. The results of the project are showing promising opportunities for the improvement of the methods for optimised and eco-efficient design.
Keywords: design for environment, DfE, ecodesign, product development, design methodologies, sustainable design, product design, culture, product innovation, product strategic vision, vehicle design, automobile industry, Rieter Automotive