Sustainability: A formula for success in the paint and coatings industry

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Sustainable Development (SD), or “development which meets the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland, 1987), not only benefits the environment, but also can have positive influences on the community and most often results in improved financial performance. Raw material suppliers, paint manufacturers, and end users, through process improvements or new product/technology developments, are demonstrating the economic effectiveness of SD.

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