This is the second of a two-part series on the evolution of the environmental profession. Part 1 explored the gradual emergence of new dynamics facing environmental professionals. Part 2 explores their potential long-term career implications.
The notion of 'being green' is beginning to shift from what historically has been viewed by CEOs as a cost of doing business to an opportunity to make money through brand enhancement and competitive positioning. Unlike earlier times when emerging issues were attended to within ever-expanding environment departments, there are already indications that the management of this new generation of issues and opportunities will be addressed by other organizations within industry and government.
New titles such as 'Chief Sustainability Officer' are starting to appear, just as vice president of EH&S positions blossomed in the late 1980s. Traditional environmental professionals require expertise in project, systems, and regulatory management. The new track requires finely-tuned communications, relationship, networking, marketing, and strategy skills, and competencies to which business managers can readily relate.
To read Part 1, click here