Keywords: sustainability, sustainable development, motivating factors, non-governmental organisation, NGOs, Hong Kong, sustainable strategic management
Sustainable development in non-governmental organisations: factors affecting the management decisions – a study in Hong Kong
The paper investigates the key factors affecting the sustainability development strategies adoption and implementation in non-government organisations. Research framework linking the key factors affecting company's adoption of sustainability development strategies, the willingness and the current situation of applying sustainable strategies is proposed. Results have suggested the significant correlation between motivating factors from the four key dimensions, the willingness of NGOs' adoption of sustainable development strategies, and the impacts on the practices of companies to integrate sustainability strategies in business operations. This paper focuses on a study undertaken among a number of non-government organisations in Hong Kong. The study reveals a significant influence from the management on the willingness of adoption and sustainable development performance. This further confirms the importance on promoting the sustainability development at the operational level, with top management to provide clear strategic direction and supportive resources and environment.