Keywords: target costing, Croatian companies, required profit, improved control, operations control, profits, cost reduction, end consumer satisfaction, quality, timely presentation, new products, Croatia
Target costing in a developing economy: Croatia's case
As research shows, 90?95% of the total costs of products are being incurred in the design phase of the product life cycle. Due to this, there has been systems developed with which companies are managing the costs of future products. Target costing is one of the methods that is ensuring adequate planning, placing the success of future products, before they are placed on the market. In order to satisfy the above criteria, this article examines Croatian companies; how they developed methods similar to target costing in order to manage future costs.