Richard MacLean & Associates, LLC

Telling Stories - The power of scenario planning in executive communication

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Courtesy of Courtesy of Richard MacLean & Associates, LLC

Environmental professionals are in a unique position to understand and integrate emerging dynamics such as global regulatory constraints, raw material supply restrictions, green product opportunities, changing ecosystems, public opinion shifts, and consumer trends.  But all too often, we plan only for that which is immediate and in plain view.  Reporting on an environmental crisis or a key emerging regulation may be engaging, but it is not exactly exhilarating or career building. 
So a key question for environmental professionals is how to convey essential information about the future that is powerful and of strategic value.  The technique of scenario development -- a very specific type of storytelling -- is ideal for environmental professionals.  This technique has the added advantage of being familiar to most executives.

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