Keywords: technology intelligence, competitive intelligence, business intelligence, technology forecasting, technology monitoring, technology scanning, technology scouting, technology management, appropriate technology, pharmaceutical industry, telecommunications industry, automobile industry, machinery industry, technology selection
The choice of technology intelligence methods in multinationals: towards a contingency approach
The effectiveness of technology management is fundamentally influenced by the quality of a firm's technology intelligence process, i.e. the acquisition and assessment of information on technological trends. Although there is a vast literature on different technology intelligence methods, there is a lack of research on the factors influencing the choice of appropriate technology intelligence methods in a specific situation. This paper presents the results of an exploratory case study research in 25 leading European and North American companies in the pharmaceutical, telecommunications equipment and automobile/machinery industries. Major contingency factors of the selection of technology intelligence methods in multinationals are identified and integrated into a contingency-based framework for the use of technology intelligence methods.