Business has a critical role to play in applying its expertise and experience in developing, implementing and scaling-up, through partnerships, watershed focused solutions. Over the next 20 years, a broader focus on water management beyond the “fence-line” – outside the company – is needed by businesses to ensure the sustainable use of one of the world’s finite resources.
Companies should adopt a more holistic “watershed approach,” which takes into consideration upstream and downstream interactions, and direct and indirect impacts, and recognizes the needs of the environment. It also recognizes that landuse changes can impact water availability. For businesses, local participation in the collective management of water will be key to ensuring long-term access to the resource in the context of competing demands.