Everyone understands that you must be prepared when going to formal meetings, such as review sessions with top executives. This typically is not a problem for environmental and sustainability professionals, who are good at doing their homework.
But what about those unanticipated and unstructured occasions-the ones that can literally occur in an elevator?
We will explore these types of interactions. Developing a good elevator pitch takes effort. The good news is that environmental and sustainability professionals tend to be diligent about doing their homework. The bad news is that their diligence can lead to information overload-that is, they have difficulty distilling all their complex information down into an elevator pitch. It takes practice. But it is so important that it is worth the effort.