Take for example British Land of London who is developing commercial properties in the UK that balance economic and social impacts from a life cycle perspective, Windmill Developments of Ottawa Ontario who is working to green the urban environment in Canada, and East West Partners of North Carolina who are building sustainable residential communities like their East 54 development at Chapel Hill which is LEED Certified by the U.S. Green Building Council. These developers are just a sample of firms now looking at how to green our homes, our cities and our communities. These firms are what we call social response capitalists – developing new products, services and business models around social needs.
The Future of Real Estate: Greening Your Home & Community – World Inc. Style
In this new century of social and environmental obligation and expectation – real estate is emerging as the canvas by which new portraits of sustainability are being painted. New age development companies are earning green as they paint the past into new shades of green.