Keywords: cultural differences, cooperation, European banking, employee perceptions, bank employees, ICT implementation, information technology, assertiveness, responsiveness, uncertainty avoidance, power distance
The influence of cultural differences upon cooperation in a European Banking group: results from a study on mutual perception of bank employees across seven countries
This contribution is aimed to understand how knowledge of cultural differences might be used to enhance cooperation on implementation of ICT in the banking industry. A survey (N = 200 employees) was used to test whether Assertiveness, Responsiveness, Uncertainty Avoidance and Power Distance are valid dimensions to measure differences between the cultures of Euroba's member banks. Uncertainty Avoidance and Power Distance were not validated in the results. Assertiveness and Responsiveness were validated, producing measurements for seven member banks, which were only partly in line with the expectations according to the literature.