The Media Uncovered – Understanding them so they can understand you

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- By:

Courtesy of Water Environment Federation (WEF)

 ABSTRACT

Why do they always focus on the negative? Why can’t they ever get the facts straight? Why don’t they do a positive story about us? For any utility director or staff member, facing the media can feel more like being run through a grinder than a way to talk about their utility. But it doesn’t have to be this way. There is a method to the madness of the media. By understanding the process behind news gathering and what makes news, utilities can go a long way toward building
their comfort level with the press and seeing an encounter with the media as an opportunity and not an attack. This panel discussion will help demystify the fourth estate.

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