Social sustainability is the least understood and least defined of the different branches that make up sustainable development. Social sustainability is defined as the ability of a community to meet its present needs and the needs of future generations.
It has enjoyed less attention in public dialogue than economic and environmental sustainability, perhaps because it is less easy to measure. As a result of protest and public outcry, however, there has been a far greater focus in recent times on properly managing social sustainability.
A healthy ecosystem
Your business is an intrinsic part of the community in which it operates, it is part of the ecosystem of that community and needs to work in harmony with it to ensure mutual prosperity. Businesses cannot operate parasitically in their environments. There are three main steps to understanding how best to implement social sustainability in your community: