Following the Resource-Based View (RBV) of the firm, certain tactical and strategic resources are harder to imitate than others, such as those containing the characteristics of physical uniqueness, path dependence, causal ambiguity and economic deterrence. Creating a strong and recognisable reputation occurs when a client seeks out services primarily based on the success of its quality assurance initiatives. Four service industry organisations were studied by their quality goals, ability to do customised workflow design and implementation and strategically leverage quality assurance techniques and how these organisations can improve its reputation, image and incentives towards achieving superior quality. The four studied organisations are IKON Office Solutions, Inc., Ayco Company, L.P., Highmark, Inc. and Reed Smith, LLP. A brief introduction to their general operating environment is followed by sections describing their general situation and quality-service initiatives and a fairly detailed discussion of the practical applications of the lessons learned from the case studies.