Keywords: strategic management, strategy ranking, super-efficiency analysis, data envelopment analysis, DEA, strategic alternatives, alternatives evaluation
The use of super-efficiency analysis for strategy ranking
The evaluation of strategic alternatives is particularly a difficult task. This difficulty is due to the complexities inherent in the evaluation process and the lack of structured information. Various analytical and normative models have helped decision makers in strategy selection; however, these models suffer from subjective judgements. This paper proposes an innovative method for ranking strategies without relying on weight assignment by decision makers. A numerical example demonstrates the application of the proposed method.