This paper researches the relationship and potential synergies between the quality management and corporate social responsibility (CSR) where emerging systems from the total quality management (TQM) systems to the total responsibility management (TRM) have been compared. The evolution of TRM in companies includes three main components/approaches: inspiration/vision, integration and improvement/innovation. The improvement and innovation elements of TRM create a significant demand for companies to broaden measuring of their performance. TRM indicators focus on stakeholders, together with triple bottom lines of economic, societal and environment issues. Measuring responsibility requires the 'cost-benefit' approach. It also urges for more responsibility towards stakeholders and environment. Gorenje Group represents a successful case of implementation of TRM into corporate values, culture, strategies and measurement of sustainable indicators. CSR offers the link between sustainability and long-term competitiveness. These two elements could be promoted through transparency, good governance, concern for the environment and good relations with company's stakeholders.