By exploring the archive records and the relevant literature from a historical perspective, this paper perceives the development of tourism in Croatia in the Interbellum. With the loss of the emissive Austro-Hungarian market after 1918 and within the frame of the smaller and poorer market of the newly formed Kingdom of Serbs, Croats and Slovenes, service industries in the Dubrovnik district register a substantial progress. As opposed to previous, mostly health-related motives for organised groups of visitors to the southernmost part of the underdeveloped Austro-Hungarian county of Dalmatia, in the monarchy of Yugoslavia Dubrovnik established an elite travel status. The touristic achievements of Dubrovnik today – as one of the leading tourist destinations – emerge from its wise management in the Interbellum and the tradition of investing in the service sector has continued from the times of the Republic of Dubrovnik.
Keywords: tourism, Dubrovnik district, Croatia, economy