Turn the lights - on?

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How many times have we heard that what people at work need to do is : 'Turn the lights off'.  Whenever I run courses for managers on Environmental Management Systems (EMSs), 90% say what they want to communicate with their workforce is to 'Get them to save energy - turn the lights off'. Yet what we should be doing is getting people to turn the lights on in their minds - there is much greater potential.

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