Keywords: ethical branding, code of ethics, natural environment, climate change, business–to–business, B2B relationships, Turkey, conscientious corporate brands, environmental change
Validation of a conscientious corporate brand framework - a Turkish study
This study tests a construct of Conscientious Corporate Brand (hereinafter called CCB) introduced by Rindell et al. (2011). It assesses the dimensions of environmental and climate change issues, and the internal and external corporate codes of ethics. Subsequently, it builds upon and validates previous research in the field of ethical branding. The study was performed in business–to–business relationships of large Turkish companies.