Water is life. Without water there would not be life on Earth. We all depend on water – people, business and ecosystems. At the same time, people and business also impact water. We use it without realizing its real value and often take the resource itself and the services it provides for granted. Water availability is increasingly limited. Globally, water resources are constant, but if current trends continue, water demand is predicted to increase by 55% worldwide between 2000 and 2050, with some industries increasing much more, such as manufacturing by 400% and electricity production by 140% (OECD, 2012). Water resources will not allow for such growth without an increase in the productivity of water use. Business as usual is simply not an option and reversing this trend is imperative.