West coast money management firm launches with ny media tour #503 case study

0

Courtesy of

In the midst of the 2003 mutual fund scandal, G&S helped add credibility to one San Francisco-based money management firm that exclusively uses Exchange Traded Funds to outperform the S&P with lower costs, less risk and minimized taxes. After crafting key messages, media training executives and preparing press materials, G&S and several executives from the client embarked on a three-day media tour in New York. Interviews with Business Week, Barron’s, Investment News, Forbes, Fortune and others helped “put them on the map.” The resulting placements generated several high-quality leads and also have been used in the company’s sales literature.

Customer comments

No comments were found for West coast money management firm launches with ny media tour #503 case study. Be the first to comment!