Europe has a tradition of rule-making with weak enforcement. This is changing rapidly. Not only are public authorities stepping up their enforcement powers and efforts, consumer and environmental organizations are playing an increasing role. This has been illustrated in the past couple of years with thousands of toys being tested on the presence of dangerous chemicals and millions of them being withdrawn from the market. That your competitors analyze your products and tip-off the enforcement officials is also becoming common practice. In the past months we have witnessed another major change, whereby industry associations test the products on the market, file complaints with the enforcement authorities and call upon them to better enforce the rules. The European Tyre and Rubber Manufacturer Association is just one of the recent examples in this regard.