- GE, Veolia, Dow and American Water Works are selling billions in water treatment technology.
- All their water treatment technologies work or they wouldn't be selling.
- In spite of effective water treatment technologies, the global water crisis persists.
- The problem is the high cost of current technologies, therefore the answer lies in lower cost.
- Promising new ultra-low cost and highly effective water treatment technology recently revealed.
The global water crisis is enormous. Today there are over one billion people without clean water and the number is soaring as water shortages spread globally, including to developed nations like the United States.
If you are reading this article, you are fortunate that you are probably relatively insulated and unaware of the magnitude of this problem and most likely have not experienced the harsh reality of living without adequate clean water.
Insatiable global demand for potable water is fueling big sales and high growth in the $360 billion water treatment industry. There are a large number of water treatment companies selling a large number of different water treatment technologies, yet our global population is still facing the most serious water shortage in history; and the quality of water even in developed nations is declining and posing serious health hazards.
A few leaders in water treatment are General Electric (NYSE:GE), Veolia (NYSE:VE), Dow Chemical (NYSE:DOW) and American Water Works (NYSE:AWK). A few examples of commonly used water treatment technologies are: Advanced Oxidation Process, Reverse Osmosis, Membrane Filtration, Ceramic Filtration, Ultrafiltration, Carbon Filtration and more.
If these technologies are being sold for billions of dollars they must work. If they work, why is there still such an enormous problem?
The answer is very simple and can be explained with just one word - 'Cost'!
These technologies all work, but they simply cost too much. Demand for clean water may be 'off the charts', but supply is unable to keep up because significant investment capital is required, and operational costs are high. An example of the high cost just for capital investment comes from the small community of Oceanside, California, where they are exploring replacement of an older water treatment facility that was built in 1949. Replacement today is estimated at close to $100 million. And that does not include the high cost of energy for operation and maintenance.
One example of the high cost of energy for operating water treatment is quoted from the American Council For An Energy Efficient Economy, 'municipal water supply and wastewater treatment systems are among the most energy-intensive facilities owned and are operated by local governments, accounting for about 35% of energy used by municipalities.'
To read more click here