Keywords: business development, market penetration, market share, new product development, NPD, organisational culture, business growth, internal issues, competitors, customer needs, liability, business expectations, scientific enquiry
Why is it that most business development fails to deliver on expectations?
Every business wants to grow year on year. Organisations spend a lot of time and effort coming up with plans to do so. Yet, less than 10% of new products launched are successful. This is not surprising given the complexities of growing a business. However, companies will have a greater chance of success if the internal issues that are stopping their organisation growing are addressed, as well as understanding their competitors and their customers' needs.