Inderscience Publishers

Why is it that most business development fails to deliver on expectations?

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Courtesy of Inderscience Publishers

Every business wants to grow year on year. Organisations spend a lot of time and effort coming up with plans to do so. Yet, less than 10% of new products launched are successful. This is not surprising given the complexities of growing a business. However, companies will have a greater chance of success if the internal issues that are stopping their organisation growing are addressed, as well as understanding their competitors and their customers' needs.

Keywords: business development, market penetration, market share, new product development, NPD, organisational culture, business growth, internal issues, competitors, customer needs, liability, business expectations, scientific enquiry

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