This paper examines public perceptions towards qualitative and quantitative attributes of a solid waste management (SWM) system in terms of willingness-to-pay (WTP) values. A stated choice (SC) survey instrument was designed and data was collected from residents in the Kolkata Municipal Corporation (KMC) of West Bengal, India. Respondents were approached randomly and face-to-face interviews were carried out. The behavioural data collected from residents are analysed by developing a standard multinomial logit (MNL) model and model coefficients are used for calculating the WTP values. Using the WTP values, the total disutility of SWM system is expressed in the form of generalised cost (GC).
Keywords: solid waste management, SWM, stated choice, multinomial logit model, willingness-to-pay, WTP