World Business Council for Sustainable Development (WBCSD) Cement Sustainability Initiative (CSI)


World Business Council for Sustainable Development (WBCSD) Cement Sustainability Initiative (CSI)

Stakeholder Mapping and Communication Platform Development and Management

The client

After water, cement is the most widely used material on earth. The Cement Sustainability Initiative (CSI) is a global effort by 24 major cement producers with operations in more than 100 countries who believe there is a strong business case for the pursuit of sustainable development. The CSI was set up over 15 years ago to promote transparency, responsibility and sustainability across the global cement industry and associated supply chains. Urbanisation and a global recession increasingly affects the global construction industry and the CSI has to understand the challenges and continuously drive, support and promote sustainable practices across the industry.

The challenge

The CSI needs to constantly scan its environment and understand the external and internal challenges faced by both its members and supply chains to deliver meaningful communication programs. The goal of the CSI is to inform, educate and raise awareness of the challenges faced by the industry the effects of climate change and also highlight and celebrate some of the significant advances in green construction methodology.

What did IMS do?

IMS Consulting has been working with the WBCSD for almost 15 years, providing strategic and tactical communications support. Initially IMS worked on a strategic stakeholder mapping project which established key stakeholder groups based on power and influence in the cement industry, highlighting exactly who and  what their key issues and challenges were. This process and its findings provided a solid foundation to the CSI communications strategy. IMS continues to support the CSI with communications strategy driving engagement with its stakeholders  through its website and social media as well as the day to day management of the website.

What was the outcome?

The CSI now have a much better picture of who their stakeholders are at a local, national and global level.  The CSI now has the digital platforms needed to support it communications programs and connect with industry stakeholders to drive its key messages and associated initiatives. More information can be found at

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