The World Travel Market is the leading global event for the travel industry. With sustainability and responsible travel becoming a focus for the holiday makers across the world, the organisers behind the WTM wanted to be able to understand and react to attitudes across the industry.
Because we understand the challenges and the issues driving sustainability globally, SustainIt were able to create a series of questions that would allow us to build a detailed snapshot of the attitudes and initiatives taking hold across thetravel industry.
By having a physical presence at the exhibition, SustainIt were able to gather the data required to produce a comprehensive report in a thought-provoking and digestible format. This data demonstrated the current attitude towards sustainability in the travel industry, giving the WTM the opportunity to engage with their stakeholders.
Providing the WTM with an accurate snapshot of attitudes to sustainability, SustainIt were able to provide the WTM with the opportunity to create a real focus on sustainability and responsible travel to their key stakeholders.
With 22% of industry professionals unaware of whether their company even had a sustainability policy, the WTM’s commitment to kick starting the discussion on sustainability ensures they continue to be viewed as the biggest and most important global travel event.
WTM - Responsible and Sustainable travel case study