You`re Out of Order - Proper Strategy Sequencing Is Essential

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Courtesy of Richard MacLean & Associates, LLC

Far too many environmental strategic planning processes have not only the sequencing out of order, but the internal agreement, alignment, and stability of the process are dysfunctional.  And these are the 'good ones,' since in most companies there is no formal strategic planning, only what could more accurately be described as budgetary planning.

An environmental strategic plan should support the business vision, objectives, and strategic plan.  These business elements should always be the starting point for any environmental strategic plan.  Next, an analysis is necessary of current issues and opportunities in the context of how they may impact the business plan and objectives.  A robust strategic plan may be the right choice to break from the past.  It can lay out how the environmental efforts directly support the overall business plan, and thus it can be the first step in build support for your programs.

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