Good to Green: Managing Business Risks and Opportunities in the Age of Environmental Awareness
The business world is undergoing dramatic change. Driven by tough new legislation, expanded market-based initiatives, a new President in the White House and a sharp increase in consumer awareness around environmental issues, businesses need to adapt: Period. Smart businesses understand that their competitive advantage lies at the cutting edge of the green shift. Good to Green helps businesses : - embed the environment in business decision-making processes - formulate strategic plans and conduct business risk and opportunity analysis (BR&OA) - avoid 'cosmetic environmentalism' and find genuine business value - identify win-win opportunities for reducing waste on the supply chain - understand the risks and opportunities of emissions trading - prepare their own road map to the future. Good to Green presents problems, scenarios, innovations and solutions that are rapidly becoming business-critical.
- Authors / Editors:
- John-David Phyper; Paul MacLean
- Print ISSN:
- Apr. 2009