The Surprising Solution
Originally published in 2007 under the title World Inc., Piasecki predicted that companies employing social response capitalism would succeed in the new emerging global economy by creating better products that combine traditional expectations of performance and price, with a new variable – social impact.
World Inc. was ahead of its time in forecasting that corporations operating in the new century will only thrive by making better products designed for sustainability and developing innovative solutions for the near future.
The Surprising Solution includes a new forward by Darryl Poole, founder and Chief Executive of The Cambridge Institute for Applied Research, and a new introduction and afterword by Bruce Piasecki that acknowledges the vast changes to the world economy in the last two years.
- Authors / Editors:
- Bruce Piasecki
- $15.99 US / $19.99 CAN
- Print ISSN:
A groundbreaking new work on the power and profit of green business, the hottest topic in the category
Going green is no longer something businesses just do for good PR...it’s the most important and revolutionary factor driving the incredible success of businesses that are a part of the movement, and hurting those that are falling behind.
In The Surprising Solution, leading environmental and business expert Bruce Piasecki shows that going green and solving global problems will be the new benchmark by which corporations will be judged. The corporations that can best address environmental and social issues by creating superior products will be the ones to thrive and profit in this new world.
The Surprising Solution shows business leaders how to take hold of this vital new force in business, to improve both the world and their bottom line at the same time.
“An eye-opener.” —Charles Osgood
“A manifesto for the corporate responsibility revolution.” —Jay Whitehead, CRO magazine
Advance Praise for The Surprising Solution
“Bruce Piasecki’s underlying theme in The Surprising Solution—that business can and will lead our society into this new and better world—is right on target. In this new frontier, sustainability and innovation are inextricably linked and are the only two guarantors of long-term corporate success and profitability. We’ve proven to ourselves that better and smarter products create differentiation, expand our markets, and improve our profitability.”
—Vance D. Bell, Chairman and CEO, Shaw Industries, Inc.
“Through his published work, Bruce has captured the essence of key learnings, from his engagements across global enterprises and shared that wisdom with those who want their firms to compete successfully in the new millennium. As a coach and facilitator with executives at Shaw Industries who comprise our Growth & Sustainability Council, Bruce has helped uncover the essential strategies to compete and win through corporate social responsibility, good governance and sustainability.”
—Richard (Rick) Ramirez, V.P., Corporate Sustainability & Environmental Affairs, Shaw Industries, Inc.
“As I travel the world to promote the value of IT solutions for enterprise sustainability to industry leaders like Dow Chemical, Kuwait National Petroleum Company, and PetroChina, I see successful organizations putting the principles of this book into action. Bruce Piasecki offers substantive and timely insights for meeting the challenges of our new century.”
—Robert Johnson, President and CEO, ESS
“This book should be read by all consumers and social and business leaders concerned about this new century. Bruce Piasecki writes in an engaging and readable style about items of consequence to your life and firm.”
—Frank Boren, former CEO of the Nature Conservancy, former ARCO Board Member, and founder of Sustainable Conservation
“Read this book and learn how today’s business leaders are innovating, growing, and enhancing the economic performance of their companies while building long-term social, environmental and moral capital for their shareholders. Social Response Capitalism—give the people what they need, and profit.”
—Tyler J. Elm, Operating Partner of 2Degrees Capital Partners (over)
“The Surprising Solution is a must read during this time of economic turmoil. As we watch government bailouts and market intervention, Bruce Piasecki shows convincingly why these interventions are mistimed and probably counterproductive given the revolution he writes about in global capitalism. It is important that policy makers recognize this new century fact.”
—Steve Percy, former CEO of BP America and Coordinating Lead Author of the Millennium Ecosystem Assessment
“As a father of three, here’s my advice: read Bruce Piasecki’s The Surprising Solution for your future, your family, and financial health. If knowledge is power, Bruce Piasecki’s work is powerful, as it predicted the 2008–2009 financial meltdown. Given Piasecki’s forecasting track record across thirty years and six books, all you need to do is ask yourself this question: Can I afford to miss what Piasecki is predicting in this new paperback edition?”
— Jay Whitehead, Editor and Publisher of Chief Responsibility Officer Magazine and Crossing Media Publications
“Business from a new perspective—one which offers inspired possibilities for a better world…”
—Bruce Sampson, Vice President, Sustainability, BC Hydro
“As Europe contends with one of the most severe economic downturns in recent memory, Piasecki’s new work is timelier than ever. This book explains why businesses and entrepreneurs that comprehend the tenets of Social Response Capitalism stand the best chance of surviving and thriving in the near future.”
—Demetri Chriss, Director, Express Financial Daily, Athens, Greece
“Piasecki demonstrates in this book key insights and concepts for innovative leaders, entrepreneurs and governments that ‘do well by doing good.’ By examining the compelling pages of this book you can learn to focus your thinking on the value of Social Response Capitalism. Positive outcomes will come your way as a result.”
—Steve Wolff, former President of Dayton Power and Light, and board member of several renewable and energy boards
“Piasecki is that rare business consultant who has the nerve and foresight to say that the need for change is ‘urgent.’ In his sixth book, Piasecki goes all out. A very strong message in this book is an explanation of why businesses practicing the status quo invite and then design their own extinction. Watch, read, and learn an insider’s account. One of the best books this century for business and social leaders.”
—Matt Polsky, Institute for Sustainable Enterprise, Fairleigh Dickinson University Silberman School of Business
“Most of companies in the Middle East make investments with huge budgets to be global and sustainable. The Surprising Solution gives a comprehensive analysis and the right formula of being sustainable and global entity. Executives from the region should read this book carefully to design a better future for the company.”
—Dr. Fatih Mehmet Gul, Founder of CSR Middle East Platform
“Dr. Piasecki has investigated and charted the playing field of tomorrow for social and business leaders. In this book, note the routes of entry, the ways to earn the early big prizes. Be at this S Frontier. A must read.”
—Noer Adi Wardojo, Vice Chair ISO, Team Leader Sustainable Consumption and Production, Ministry of Environment Indonesia
“Bruce Piasecki, in his new book The Surprising Solution, demonstrates in this highly original and compelling work his continuity with the best of the American literary and philosophical traditions.
—Richard Hall, Professor of Social Philosophy
“Bruce Piasecki has spent his career bringing thought leaders together to discuss the challenging issues of the times. This book uniquely captures the learnings from these hundreds and thousands of encounters that Bruce has experienced.”
—Sam Smolik, Downstream Global Vice President Environment, Health, Safety, Security and Sustainable Development, Shell
“Deciding which direction to move a company is much easier if you understand which direction the world needs to go. If your personal and business goals align with the laws of nature and the common human good you are swimming downstream. That`s the essence of Social Response Capitalism. Bruce asks us, as business leaders, to have the courage to follow our hearts while fortifying our minds with examples of bottom line results.”
—Don Finkell, CEO, Anderson Floors