Since 1926, Carolina CAT has been committed to the needs of its customers by providing superior parts, service, and sales. We are proud to be a part of the elite Caterpillar dealer network. Carolina CAT operates 8 locations throughout Western North Carolina serving the Agriculture, Construction, Forestry, Governmental, Landscaping, On-highway Trucking, Paving, Quarries & Aggregates, and Waste. Product offerings include full lines of new, used, and rental equipment with flexible financing options available.
Vision Statement: Be our customers' trusted partner. . . Be a high performing dealer
- We serve our customers by providing the highest value equipment solutions supported by superior parts and service.
- We provide our customers with the lowest total owning and operating costs.
- We are a customer-focused team that builds positive, lasting relationships.
- We value our employees' well-being and empower our people to make the right decisions.
- We achieve our strategic goals to be a sustainable long-term partner.
Integrity - Commitment to doing what is right.
Customer Driven - Uncompromised focus on helping our customers achieve success.
Positive, Engaged Employees - Recognition that our employees working together are the key to our success.
Accountability - Honor our commitments and take action.
Adaptability - Continuously seek to improve the business and our individual self to be the best.
Carolina Tractor, one of the oldest Caterpillar dealerships in the United States, was founded at Salisbury, NC, in 1926 by B.V. Hedrick, W.C. Heitman and W.S. Jobe. In 1930, L.M. Weisiger, an equipment dealer in Hickory bought into the company and became the majority stockholder. L.M. Weisiger was succeeded by his son, Edward I. Weisiger, in 1965 and Edward I. Weisiger was succeeded by his son, Edward I Weisiger, Jr., in 1991. Today both Ed and Ed, Jr., preside over Carolina Tractor, one of the Carolinas' largest privately held corporations.
From the beginning, Carolina Tractor has been a distributor of heavy construction equipment but, during the depression, our products included dairy supplies, washing powder and milk bottle caps. We sold anything to pay the bills during these tough times. Our commitment to customer service is well known. Early one Sunday morning in 1955, a fire destroyed Carolina Tractor's Asheville branch. By Monday morning, we were back in business at a temporary location. Within a week, Carolina Tractor had purchased and moved into a new facility. The company moved quickly so that our customers would not be disadvantaged by our misfortune.
As a result of the passage of the Interstate Highway Bill during the Eisenhower Administration, Carolina Tractor enjoyed great success during the 60s and 70s. The 80s saw the influx of foreign competition. Carolina Tractor and Caterpillar responded and now enjoy high market share and a great economy in North Carolina. In the 90s, there was a great expansion of both our material handling, engine, and power systems business.
Today, in addition to offering a full line of construction, forestry, and paving products, Carolina Tractor now offers expanded lines of material handling equipment, engineered solutions, cranes, truck engines, and power generation capabilities back by superior product support. Additionally, Hydraulics Express partners with customers in need of hydraulic solutions and hydraulic repair, Pinnacle Cranes partners with our crane, boom truck and aerial platform customers, and LiftOne partners with our material handling and warehouse solutions customers. Also, The Rental Store offers contractors the flexibility of renting a wide range of equipment by Caterpillar and other outstanding manufacturers, by the day, week or month, to meet all of their equipment rental needs. More than 1200 dedicated employees work hard to meet the complete sales, parts, product support and rental needs of our customers. Our goal is to remain a leading supplier of Caterpillar products and services that continue to contribute to the development, growth and prosperity of North and South Carolina.