Generon S.p.A

Generon S.p.A

Generon is a young, expanding company specialized in the production and distribution of test solutions for the food and feed industries. GENERON, after two decades of work in the most important Italian contract food testing laboratory, my goal was to create a modern approach in response to a complex struggling industry. In the up-to-date and competitive global market purchasing and providing quality is a challenge. In direct contact with the customers I realized that little food safety issues in raw and finished materials turn into dramatic economical losses and deterioration of brand image. At Generon we mostly aim to select and offer best-in-range and easy to use assays along with an effective, specific and just-in-time technical support.

Company details

Via San Geminiano, 4 , San Prospero (MO) , 41030 Italy
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Business Type:
Industry Type:
Laboratory Equipment
Market Focus:
Globally (various continents)

This company also provides solutions for other industrial applications.
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Generon biotechnology labs stand in Modena, in the heart of Italian Food Valley, once known as 'the breadbasket' of the Roman Empire and where enogastronomy is a national art. As food safety specialist Generon creates and select sharp, cost effective and efficient test kits to provide an ever increasingly demanding market with accurate and ready-to-use solutions and meet customers’ needs.

Today I can say that the company I lead is the company I wished. A customer-oriented company that provides chemical and biological QC tools analysis promptly, quickly, reliably and efficiently, using the most recent technologies and optimizing consolidated methods.

Thanks to our organizational capabilities and speed of response we have been able to achieve exceptional results placing us amongst the top players in the market. Even though ever more challenging, future offers exciting prospects and we remain high-reaching, willing to get further and to become the leading benchmark in the food & feed safety field.»

Expertise: we bring our market expertise and product innovation directly to your business.

We founded GENERON biotechnology laboratories in Modena, in the heart of Italian food Valley. As food safety specialists we create sharp, cost effective test kits to provide you with accurate and ready-to-use solutions.

Action team: we are continuously investing in our international professional team.

Behind each GENERON assay there is a team of molecular and microbiologists, chemists, food technologists, customer service and sales specialists all connected and committed to earn your trust and boost your quality control diagnostics through profitable partnership.

By your side: we are driven by our customers.

Food market players are increasingly aware and must tackle changing high standards. Choosing GENERON as a partner gives you access to the best analytical tools portfolio that we have customized and evaluated for you to be best-in-range exceeding your expectations.

Time for value: we ensure your value by providing timely support and science on demand.

Through constant research, we select and rigorously evaluate all the new solutions that science and technology advancements offer to guarantee you designed-in quality and high-speed tests to perfectly match the requirements of your industry business process.

Ground breaking research is the foundation of GENERON growth and success. The R&D program represents one of the main pillars of our business strategy for our evolution in the upcoming years.

Our scientific skills and expertise in industrial QC head us as a reference in the development of new products for the agro-food industries.

At GENERON R&D means using our knowledge and vision to translate science into innovative easy-to-use products matching your customer needs. It also means optimizing consolidated technologies to increase their functionality and to validate the use of specific environmental and Food/Feed matrices.

The future holds many challenges; we will take them up bringing the very best advancement and know-how from academia and external partners to create breakthrough test kits for the next generation of product range. Smart partnerships allow us to leverage a greater mix of technologies and speed up time to market delivering value.