genesig - Primerdesign Ltd

genesig - Primerdesign Ltd

Primerdesign is a privately held limited company focused on the design, manufacture, validation and supply of real-time PCR kits and reagents. The company was founded by Rob, Tom and Jim in 2005 within Southampton University`s School of Medicine. Since that humble beginning the company has gone from strength to strength – Thousands of customers in over 100 countries around the World and fantastic reputation in the field. Jim and Rob still run the company and still love the new challenges that it brings every day. Primerdesign now consists of a substantial team of friendly experts, all dedicated to giving our customers a fantastic experience and all thriving in a highly professional environment.

Company details

The Mill Yard, Nursling Street , Rownhams , Southampton SO16 0AJ United Kingdom
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Business Type:
Industry Type:
Laboratory Equipment
Market Focus:
Globally (various continents)


Rob Powell PhD (Director of Research and Development)
Dr Powell works full-time for PrimerDesign but remains an honorary research fellow within Southampton University School of Medicine. Primerdesign was established on his 10 years of research experience, including human virus diseases and asthma genetics. Dr Powell acted as a consultant to the life science industry on matters relating to gene quantification for several years prior to the foundation of the company.

Jim Wicks PhD (Managing Director)
Jim Wicks is responsible for the running of the company.  He has a PhD in Cell and Molecular Biology and has been with the company since day one.  He has a passionate vision to see the company run to the very highest of standards whilst building a team of enthusiastic experts who thrive in an entrepreneurial environment.  

Professor Tom Brown (Director)
Tom Brown is Professor of Chemical Biology at Southampton University and is the author of over 300 publications and patents in the nucleic acids field. Tom was the founder and head of Oswel Research Products from 1992 to 2001 and founded ATDBio in 2005.

Dr. Jo Vandesompele (Scientific advisor)
Jo Vandesompele currently works at the Centre for Medical Genetics in Ghent University, Belgium. He has co-authored over 50 papers in international peer-reviewed journals. He is a key opinion leader in the development methodology and technology in the field of real-time quantitative PCR. Jo has developed bio-informatic tools, such as geNorm, qBase, RTPrimerDB, arrayCGHbase, methBLAST, methPrimerDB, PGE, and Neuroblastome Gene Server. 
Jo's personal website

Strategic partnerships


Primerdesign and Biogazelle have combined efforts to bring improved real-time PCR solutions to the market. This includes the well recognized geNorm method which has been used extensively and reported in over 1000 academic publications. Primerdesign has implemented an expanding geNorm repertoire that now spans a wide range of research and agricultural species. Following from this success, Primerdesign and Biogazelle are working towards the next generation of real-time PCR normalizing strategies based on the quantification of transcribed Alu repeat elements. Biogazelle was founded in 2007 as a privately held Ghent University spin-off company specialising in real-time PCR experiment design and data analysis. Its founders' know-how and expertise in nucleic acid quantification and biostatistics is internationally recognized. Biogazelle has developed the popular qBasePlus software, which is the leader in its class for fast and accurate real-time PCR data handling.