is owned and operated by Peter and Suzanne Ellinwood and is located in Concord, New Hampshire. The idea for the company came from our desire to make personal consumer choices that were better for the environment. We decided to start with replacing our incandescent bulbs with compact fluorescent energy-saving light bulb options, but we were sad to find that most of the CFL lighting products available in our local stores were too big, too ugly and cast a sickly blue light. By trial and lots of error, we found some beautiful CFL, halogen and LED bulbs (from well-known light bulb companies) that help create a warm and inviting interior in our home and that also save money and energy. Finding a void in the marketplace for simple, actionable advice on energy-saving light bulb choices inspired us to create a website that could help other homeowners in their quest to be greener without sacrificing pleasing light quality.

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Nationally (across the country)