Innovative Labs LLC

Innovative Labs LLC

Innovative Labs is a research and development company specializing in NASA tested air filtration technologies. We have engineered two technologies for gas-phase VOC (volatile organic compounds) removal. Manganese Oxide and Titanium Dioxide. In 2007, Innovative Labs participated in a government grant program to develop a technology to remove formaldehyde and VOCs for the FEMA trailers during Hurricane Katrina. Out of 17 competitors, Innovative Lab’s PCO technology was the most effective in removing VOCs. Photo catalytic purification (TiO2) is used for indoor air environments with extreme levels of VOCs and thermo catalytic purification (MnOx) is for indoor air environments with more typical VOC levels. The benefits of Innovative Labs photo catalyst is that it reacts with UV light to destroy VOCs, operates at room temperature, and is self-cleaning/ nontoxic.

Company details

1 Willowbrook Court Suite 150 , Petaluma , CA 94954 USA

Locations Served

Our Distributors

Business Type:
Industry Type:
Air and Climate - Air Pollution Treatment
Market Focus:
Globally (various continents)
Year Founded:

Our Mission
Innovative Labs mission is to build a business with a philanthropic world health focus while solving air quality problems.

Innovative Labs LLC was founded in 2007 by John Webley, a successful businessman with a proven record of accomplishment in the technology industry. Innovative Labs was started for the express purpose of solving environmental challenges that affect global well-being. Innovative Labs focused on a problem and engineered a solution. Webley and his team of engineers and scientists developed a unique Photocatalytic Oxidation (PCO) air purification system that has been designed to address the concerns of formaldehyde, ozone and VOC pollution unlike many competitors. The Federal Emergency Management Agency (FEMA) challenged scientists to develop air purification technology for trailers supplied by FEMA to house many of the displaced citizens of New Orleans. These trailers were exposing occupants to high levels of formaldehyde and other VOCs’ off-gassing from the composite wood and other materials used in trailer construction. FEMA, NASA, and the Center for Disease Control and Prevention (CDC) conducted tests of the Sonoma Air purifier against thirteen (13) other air purification units. The Sonoma Air purifier excelled, yielding a very high single pass conversion of formaldehyde and other VOCs, without emitting ozone. Innovative Labs is a company driven to solve air quality problems while making a positive impact on society.


Benefits of Innovative Labs
Innovative Labs has unique photo catalytic monolith panels which are comprised of a honey comb matrix covered with a proprietary coating. When exposed to ultraviolet light this coating will destroy volatile organic compounds that are found in ambient air.

Our technologies have been tested by NASA, FEMA, LBNL and the CDC and shown to be highly effective in the removal of air contaminants and perform best in class by these government agency test cycles.

The Sonoma Breeze photo catalytic formulation will maintain VOC purification activity for an extended period of time, typically greater than 1 year as compared to other PCO technology available on the market.

Innovative Labs air purification systems uses unique VOC sensors to constantly monitor air quality, reporting real time concentration levels on a LED display. Ozone is not generated as a byproduct of our air purification system.



Beauty/ Hair industry
FDA tests showed up to 10 percent of the straightening formula Brazilian Blowout is a liquid form of formaldehyde. -New York Times

Home/ Residential
Formaldehyde is released into the home from a variety of indoor sources. Some resins, or glues, plywood, particleboard, fabrics, gas appliance use, and cigarette smoking. - Air Resources Board
The EPA determined that humans spend 87% of their time indoors, 69% at home and 16% at work or other places

Funeral Industry
The embalming fluid that is injected to the arterial system, to replace blood, is up to 5 percent formaldehyde, while a more concentrated form — up to 50 percent formaldehyde — is injected into the body cavity. -The New York Times

Commercial Office Building
Sick building syndrome according to the World Health Organization Committee reported that up to 30% of new and remodeled buildings worldwide may be subject of excessive complaints related to indoor air quality. - EPA

Trailer Home
OSHA detected formaldehyde levels at FEMA trailer holding stations on the Gulf Coast as high as 5.0 parts per million, or 50 times the EPA’s “elevated” level

Fan Speed
Fan speed control can be set manually or automatically. On automatic the fan speed is determined by the concentration of VOCs sensed.

Status Display
Status lights depict normal operation and service required.

VOC Levels
Sensed VOC levels in parts per billion and parts per million are shown here along with safe levels as suggested by government regulatory agencies. Color coded for easy identification.


How it works
Innovative Labs provided a total solution for your air purification needs by using two unique catalytic technologies:

Photo Catalytic Purification- Indoor air environments with extreme levels of VOCs

Thermo Catalytic Purification- Indoor air environments with typical VOC levels.
With photo catalytic purification, air is continuously drawn into the air purifier where a strong UV light activates a long-lasting titanium dioxide photo catalytic reactor core, breaking down and destroying airborne biological contaminants, odors, pollutants and dangerous volatile organic compounds (VOCs).

With thermo catalytic purification, air is continuously drown into the air purifier where VOCs are broken down and destroyed. Thermo catalytic purification is unique to Innovative Labs, being energy efficient without the need of UV lights as an energy source.
At Innovative Labs we strive to make every air filter customized to your unique indoor air quality needs.

Our Air Purification Advantages

  • Effectively removes many hazardous Volatile Organic Compounds (VOCs)
  • Only one out of 17 leading air purifiers to satisfy CDC and NASA Metrics
  • Reduces airborne biological contaminants
  • Removes household odors
  • Improves health by eliminating irritants to the lungs
  • Enhances air quality
  • Provides extremely high (90%) single pass destruction of VOCs
  • Long Photocatalytic and Thermocatalytic core life
  • Automatic or manual modes, for energy savings and quiet operation
  • Low operating costs
  • Filters and UV lamps are easily replaced through service doors
  • No harmful ozone generation