Consulting & Advisory Services Services and Consulting from ...

Organizational Alignment Services

Your challenge If you're a young company, you face many challenges in growing both your market and your organization. In the early stages, planning for success is the most important work you can do, since, ironically, success can be the most destabilizing thing to happen to your company. Are you properly planning for success? What should the executive team look like? How do you grow your “bench strength” in middle management? Should you...

Corporate/Product Positioning Services

Your challenge If you're a new company, a differentiated, easy-to-communicate market position is critical. It establishes you in prospects' minds – and the minds of those who influence your prospects. (Who influences your prospects? If you're an established company with sales challenges, the market may not know who/what you are relative to alternatives. Weak positioning is one of the most fundamental problems technology companies face in...

Target Segment Validation and Profiling Service

Your challenge; You need to select an initial target market segment(s) for your new clean technology product or service, or a new market for an established product or service. You may be asking questions like 'who should we sell our products/services to? Why? Where do we focus our marketing activities to accelerate our success?' And for whatever market segment you choose, you're also interested in knowing as much as you can about it. Ultimately, you'd...

Market Infrastructure Mapping Services

Your challenge; Like most companies, your goal is to accelerate adoption of your cleantech product or service.

Product Definition Services

Your challenge; Engineers and product managers often design what they think prospects want. Ground your company's product or service development with irrefutable findings about your target market and its representative prospects, gathered directly from your market.

Marketing Diagnostic Services

Your challenge; If your company is suffering a sales downturn or internal lack of confidence regarding corporate or product direction, you might benefit from the assessment of a neutral outside party.

Marketing Programs Design & Execution Services

Your challenge; If your segmentation and positioning are correct, how should your limited marketing budget be spent to reach customers and cleantech market influencers? When and why? The best strategies are wasted if not implemented effectively. High-level thinking needs to be translated into market-facing messages and the right programs to deliver them. These programs need to evidence companies' positioning goals, and more so than ever, need to be...

Publicity Services for Cleantech Companies

Your challenge; As a cleantech company, getting your message in front of customers, investors, potential partners and others is more challenging than ever. There's a bewildering array of media, traditional and new. And clean technology isn't as fashionable to write about or invest in today as it once was.

Company Profile Report

Your challenge; Complicated or unproven technologies can have long purchase decision cycles. Customers seek references. Often, early stage or growth companies lack credible validation of their products or services. Potential partners or investors welcome ways of speeding their diligence.

Kachan & Co. Services

Consulting & Advisory Services