Keith is a seasoned professional with international sales & marketing skills combined with project management experience with emphasis in the field of electronics, waste, tire and rubber recycling projects based on experience gained in the UK, USA, Europe & Saudi Arabia. Keith established Keith Fryer Associates CA, Inc, in So. California in October 1992 and has since worked as marketing & management consultant advising client companies with a variety of assignments including: marketing & sales development programs, management consulting and project management services. Keith is a Member of the Chartered Institute of Marketing UK and is also an associate member of the Rubber Pavements Association (RPA) based in Arizona, USA; as well as an organizing committee member of the AR2012 International Asphalt Rubber conference to be held in Munich, Germany Oct 23-26, 2012. Keith has recently completed a detailed Feasibility Study for a vertically integrated tire recycling plant.