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As aluminum is infinitely recyclable, it is the material of choice for balancing the demand of a growing economy with the need to preserve the environment. Our raw materials vary considerably based on whether we are using primary or recycled aluminum. We must take into account the different sustainability impacts of sourcing primary aluminum from the mined substance bauxite, or recycled aluminum from either pre- or post-consumer sources.
As a manufacturing organization, our primary concern is for the health and safety of our employees. Like many companies, Novelis' vision is to operate with zero accidents. Of course, given the scale and complexity of our operations, achieving this goal is a constant challenge that requires leadership, vigilance, innovation and regular training.
At Novelis, we view Corporate Social Responsibility as part of our ongoing commitment to achieve industry-leading economic and environmental goals, while simultaneously improving the quality of life for our employees and their families, the communities where we operate, and society as a whole.