Realia Group

The Green Business Lab is a comprehensive sustainable business simulation that teaches business acumen using some of the most pressing problems facing companies today. Participants work in a dynamic, real-world context, dialoging real-time with stakeholders as they develop their business solutions. Tailored feedback and company-specific coaching sessions create a powerful learning experience that participants won`t soon forget.

Company details

583 Lake Shore Road , Grosse Point Shores , Michigan 48326 USA

Locations Served

Business Type:
Training provider
Industry Type:
Market Focus:
Internationally (various countries)
Year Founded:

Given the complex and integrated nature of green business topics, Susan Svoboda saw the need for a practical tool that was comprehensive, yet hands-on. After getting her MBA and working at the University of Michigan for several years in what is now the Erb Institute, she developed The Green Business Lab.

During her time at the University of Michigan, Susan had the opportunity to work with Professor Stuart Hart, a pioneer in the field of sustainable enterprise. He, too, saw the need for practical tools, and together they spent many hours discussing ideas for what would later become The Green Business Lab. Auspiciously, a third colleague, Richard Duke, known to many as “the founder of simulation and gaming as a scientific activity,” joined in the early conversations, offering instruction in simulation design concepts that proved invaluable.

Today, the Green Business Lab is run for university and corporate programs. Past clients include:

  • Cornell University
  • Georgia State University
  • Central Michigan University
  • Denver University
  • University of Michigan
  • Georgetown University
  • General Electric
  • Rio Tinto
  • Chrysler Financial

  1. Easy to use. The Lab fits into new or existing courses. And Green Business Lab instructors deliver the Lab with you so you decide your level of involvement.
  2. Tailored learning. Our instructors emphasize your course learning objectives and work real-time with individual participants giving feedback or coaching.
  3. Easy to grade. The Lab has all the tools to easily put together a grading rubric that fits your learning objectives based on quizzes, company progress reports, debrief questions, team effectiveness surveys and company presentations.
  4. Flexible format. We offer classroom, virtual or blended formats that fit into your schedule. And we can adapt Lab lessons to suit undergraduate, MBA or corporate business programs, as well as, Engineering and Interdisciplinary courses.
  5. Engaged participants. Participants love the competitive fun coupled with realistic, relevant lessons. They get hooked by the pace and compete for success.
  6. Fresh, updated topics. The Lab’s unique design makes it easy to update in order to stay current. For example, instructors or participants may add to the application web-links to relevant research, headlines, and expert opinions. Or stakeholder comments may include the day’s news. And quizzes, surveys and assignments may be added while the Lab is in progress.
  7. Real-time stakeholder involvement. Participants engage real-time with stakeholders via an internal email application and meet directly with the Board of Directors
  8.  Connecting the dots. Because members of the executive team have different roles and information, students observe how issues cut across the company and this helps them to connect the dots between different disciplines.
  9. Physical product. Companies design and manufacture a physical product that engages them more actively than if they were making decisions in an application with an imagined product alone.
  10. It’s scalable. The Lab can be used with classes as small as 15 participants or as large as several hundred.