Tana, famous as number three in landfill compactor business in the world, is living through a period of transformation. Its objective is to become a solid waste management technology specialist and a solution provider for the solid waste management customers instead of merely a traditional machine manufacturer. Tana is geared for growth and market expansion better than ever before. The first extension to the product family is a slow speed mobile shredder, TANA Shark. In 2012 TANA launched a new smart mobile drum chipper, TANA BioChipper. In the future Tana can offer a variety of solutions not only to a landfill customer but also to any operator handling mechanically different kinds of solid waste.
Tana's mission is to provide customers with cutting edge technology in solid waste management combined with state-of-the-art control and monitoring systems. The objective of this mission is to improve our customers' business and enable them to increase revenue - from waste to value.
Tana is a privately owned company, where long term targets are set, and we always operate with our customers in mind. Key principles in Tana's operation are reliability, customer orientation, responsiveness and continuous improvement. Having competed for market share with large multinational corporations, Tana has been able to differentiate itself and to win its customers' trust by relying on these core values. The fact that we are now leaders for landfill compactors in many markets is strong evidence of our success. We are aiming at the same objective with shredders and wood chippers, namely keeping growth steady and profitable. With our current management, Tana has increased sales year on year and tripled turnover in the last decade.
Tana has always based and will continue to base its technology and service development on customer feedback combined with a high level of engineering experience. All products are purpose built and unique in their field, and are designed to be simple, robust, cost effective and reliable.
Tana is a leading player in the field of electric control system development which allows customers to use their fleet of Tana machinery to a level that has never been experienced in the sphere of mobile machinery business before. TANA ProTrack® remote management system improves machinery performance, allows tailor made programming for individual customer needs and expands customer process information through the internet which is available to operators, owners, service personnel - any party that is required to monitor and improve their business.
Global presence is a must. Tana products are distributed in more than 70 countries in five continents. This has encouraged us to be very innovative in setting up the service and back-up for our distributors and customers - always keeping in mind that the downtime of every single unit delivered should be at a minimum, regardless of its location. We are there to serve you.
Tana's history goes back to the early seventies when a young entrepreneur and inventor had come up with a sort of a landfill compactor built around an ordinary tractor and equipped with rubber-wheels. The first real landfill compactor with two full-width iron drums was manufactured for an exhibition in Hanover, Germany, in 1971. The unit was sold and delivered to a German customer and so Tana's first step towards becoming a global waste management business was taken. 1971 is considered to be the year of birth of the company.
The landfill compactor was continuously developed. New series kept coming, one after another: T series, C series, F series. The picture above shows a Tana 27C with its proud owners in Spain in the late eighties. Over the years the company name was changed from Tana-Jyrä Ltd. to Kone-Jyrä Ltd. and finally to Oy Tanacorp Ltd. In 1995, the present owner of the company became involved in the business.
That was the start of a complete turnaround in the company and the principle of continuous improvement was adopted. All products except for landfill compactors were given up, the organization and operations of the business were streamlined, new markets were entered into and customer experiences and feedback was gathered and carefully listened to in order to create even better landfill compactors. Product development was carried out in close cooperation with Norwegian customers, the distributor Magne Gitmark & Co. A/S, with whom we still co-operate with today. Eventually, the Tana G series was born. The business grew steadily the following year, experiencing an annual 15-30% increase in sales volume and profitability.
In 2003 the company, which was named Tana Oy at the time, decided to take another leap forward. Market demands, especially in the EU area, were changing. Instead of just disposing waste in landfills, the recycling and reuse of waste materials and converting waste to energy were creating new business opportunities. Tana Oy did not want to miss out on these opportunities and started by developing a slow speed shredder. The first industrial series S5430 and S6330 was launched to the European market in early 2006.
The initial phase went better than expected even though we faced the inevitable challenges whenever new machinery is introduced. In 2008 the new generation of slow speed shredders was launched, including two basic models (220 and 440), with a variety of platforms and with the option of being powered by a diesel engine or electric motor.
Despite the excitement of launching a new product, landfill compactors continued to be Tana's main product. The G series underwent a facelift into Gx series and new markets in Africa, Eastern Europe and Latin America were entered into. Operations were streamlined once again, so as to ensure optimum service, security and quality for our customers all over the world. Today Tana is prepared for the future better than ever before.
The company slogan From Waste to Value® is a symbol of Tana's devotion to not only produce machinery that is unique in terms of its design and features, but also to provide our customers with solutions and services for improved productivity. The present TANA E Series landfill compactors are a result of long-term product development and proven solutions which bring remarkable benefits to the user. Our mission is to improve our customers' businesses and enable them to increase their revenue - from waste to value
Tana Oy has recognized the environmental influence during the lifespan of its highly innovative environmental techonlogy products. We emphasize highly on minimizing the harmful environmental effects of our products both when it comes to the production process as well as the life time at the end user's. Tana focuses on the environmental friendliness of the products, their recyclability and the economical savings caused by these in designing, producing, distributing and operating Tana machinery.
Tana Oy operates in accordance with several quality and environmental standards and has complied to these. In addition Tana has its own tailor-made environmental policy and programme.