TOMRA Reverse Vending is focused on providing efficient and convenient systems for collecting and processing used beverage packaging. TOMRA is a leading player, exceeding 67,000 installations in more than 30 markets worldwide.

Company details

Drengsrudhagen 2,P.O. Box 278 , Asker , 1372 1372 Norway

Locations Served


Our Manufacturers

Business Type:
Industry Type:
Waste and Recycling - Recycling Systems
Market Focus:
Globally (various continents)
Over 1000
100,000,000 - 1,000,000,000 €

Our mission and vision
Our mission statement represents our defined purpose and is the fundamental reason we exist beyond profitability. Our vision statement captures our aspirations and empowers the company's internal culture with a clearly drawn image of the future.

Our vision:
World population and standard of living are increasing dramatically, putting global resources under unprecedented pressure. Resource productivity must increase to ensure sustainable development.

Society has to move in a new direction, one that ensures that the resources of today are managed properly so that they will be the resources of tomorrow. This is the resource revolution.

TOMRA is a driving force in this movement by providing smart solutions for managing resources--sourcing them, using them, reclaiming them, stewarding them, recycling them, revitalizing them.

TOMRA was founded by two brothers, Petter and Tore Planke, in Asker, Norway. In 1971, Petter, who had been working in the supermarket industry as a salesman of labeling and price marking equipment, was approached with a problem by one of Oslo's leading supermarket owners, Aage Fremstad.

Petter recalls, 'one day Aage Fremstad asked me to come to his office to discuss a problem he was having. He said, 'Petter, please help me, we're drowning in empty bottles. There has got to be a better way of handling the return of empty bottles than the way we are doing it.'' Petter explained that the company he was working for would not be able to help with this particular problem, but offered instead to present the problem to his brother Tore to see if he could come up with a solution.

Tore, an engineer who at the time was working on the development of the world's first fully automated navigation systems for supertankers at The Foundation for Scientific and Industrial Research at the Norwegian Institute of Technology (SINTEF), began looking in his free time at Mr. Fremstad's problem with empty bottles. Tore's involvement in cutting-edge microelectronics combined with his training in mechanical design proved to be a perfect match for the development of an automated system for the return of empty bottles.

After a series of meetings with supermarket owners and bottlers, Petter and Tore had gathered the information they would use to form a product specification for the design of a prototype. What Tore and Petter were hearing from the supermarket industry was basically this: they wanted a machine that had one hole which could be used for the return of all bottles, and which had a printer that could print out a receipt indicating the total refund amount of the bottles returned.

It wasn't long before Tore and Petter were back before the group of supermarket owners to pitch the design Tore had developed. They made a proposition to the owners: if the group funded all the material costs of building a prototype (which amounted to about 20,000 NOK), Petter and Tore would agree to work free of charge to do it. A deal was struck, and Tore's hand-made prototype of the first TOMRA reverse vending machine was installed in one of Aage Fremstad's stores on January 2, 1972.

TOMRA was one of the first to recognize that a better environment is better for business and TOMRA has been a leader in creating solutions for resource productivity for four decades. We are still constantly striving to improve our own practices and optimize our own resources - led by the spirit of innovation.

TOMRA is also committed to doing business ethically and operates with zero-tolerance for corruption. TOMRA respects internationally recognized human rights principles.

TOMRA recognizes that our operations impact a range of stakeholder groups, including shareholders, employees, suppliers, customers and society at large. To properly manage these relationships, TOMRA has developed a Code of Conduct and Corporate Responsibility Statement along with other policies and guidelines that apply to TOMRA's employees and business practices worldwide.

TOMRA joined the UN Global Compact at the end of 2009 and its tools and resources provide valuable assistance to our efforts to ensure that TOMRA operates responsibly on a global basis. TOMRA continues to support and promote the ten principles of the Global Compact.

A review of TOMRA's CR and environmental activities and performance is included in TOMRA's annual report - click here for the latest report.