WWF conserves endangered species, protects threatened habitats and addresses global threats. We find long-term solutions that benefit both people and nature.
There's more to WWF than pandas and tigers…
We’re well known for our pioneering work to save and protect iconic wildlife like pandas, tigers, whales and rhinos - and we’ve had some great achievements in those areas since we started in 1961.
But that’s only part of the story.
Our ultimate goal has always been “people living in harmony with nature” - so we're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly.
To achieve that, we spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures - from conflicts over land, particularly forests, or increasing demand for food, fuel or water.
Another of the biggest current threats is climate change, which makes all our other projects more challenging. We're working hard to tackle the causes and the impacts of climate change.
Conservation - particularly safeguarding rare species of wild animals and plants and protecting the vital and inter-connected ecosystems found in forests, rivers, seas…
Climate change - tackling not just the causes of global warming (specifically carbon emissions from fossil fuels) but also the impacts of changing climate patterns on vulnerable communities and environments.
Sustainability - helping change the way we all live, particularly in richer developed countries like the UK - what we eat, buy and use for fuel - to put less strain on already-stretched natural resources, and help reduce the disproportionate impacts on some parts of the world.