2010 Global Ecolabel Monitor Released


This report summarizes the findings of the 2010 Global Ecolabel Monitor, a comprehensive global survey on the performance and structure of ecolabels around the world.Full results are available at Ecolabelindex.com.

How do consumers and institutional buyers know if something is ‘green’ or ‘ecofriendly’? As environmental qualities are often imperceptible in the final product, producers need to make them visible to consumers.

Many ecolabels and eco-certification schemes have been launched to validate green claims, guide green purchasing, and improve environmental performance standards. Done well, ecolabels and eco-certifications can provide an effective baseline within industry sectors by encouraging best practice and providing guidelines that companies must meet in order to meet a certified standard.

Several large companies and government agencies have recently announced or improved their green- or eco-purchasing policies, notably Wal-Mart, Office Depot, Mars, Dow, Dell and the US Federal Government.

In order to meet their policies, these large-scale institutional purchasers need standards, detailed information, and proof that a product is green.In 2009 the World Resources Institute, a Washington DC-based environmental think tank, and Big Room began discussing how to expand and update the data on Ecolabelling.org into a more comprehensive ‘global ecolabel monitor’.

In October 2009, with support from companies involved with WRI’s Green Supply Chain Project, the effort was launched and was sponsored by Wal-Mart, UPS and UTC with additional support from Dell, Nike, PepsiCo, Dow and Johnson & Johnson. This report summarises our findings.

About Big Room Inc.

Big Room Inc. is a privately held for-benefit company, based in Vancouver, BC. Founded in 2007, the company is committed to helping people make greener choices.


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